• Bellenee STT

How to start a Blog

Today's Post is about how to start blogging and how I started blogging. I had the same problems, I wanted to start a blog but did't know how. I'm a person that befor starting something I have to get all the infos first. I started my blog ( way back in 2016, and I knew less than nothing about blogging. In fact it was only a month before I’d intensively learnt what a blog was. 

I promise it’ll be simple, relatively, and definitely easy to understand. So below, I’m going to outline exactly what you need to do to get started and set up your own personal blog. 

Blogging has quickly become one of the most popular ways of communicating and spreading information and news. There are literally millions of blogs online. Don’t worry, you can make yours stand out and get noticed too! It’s a great way to express yourself and also a fantastic way to share information with others and you maybe become a better person and a better writer. How to Start a Blog in 6 Steps: 

1. Set a concept

Who are you and who do you want to address with your content? At first I could not decide if I wanted to be "cool", "sweet" or "classy". I liked makeup, beauty products, food post but somehow also streetstyles. So I added a little bit of everything to my Instagram feed and that was wrong! Of everything a little bit is not a personality!

It's perfectly understandable that you may find many styles and images great, but if you really want to get ahead, you have to choose a path - the famous thread. Most people follow you because you give a clear picture and they know what to expect from you. Look at big IG accounts: Do you realize that when you look at their feed, an emotion, a feeling (a color, a longing, a thought) pops up in your brain? YOU have to create that with humans! At first, I thought to myself, "I'm doing something of everything, and just reach ALL people." No. Believe me - it just does not work that way!

2. Make good Instagram pictures 

Since Instagram is a photo app, the solution to success is obvious: you have to take good pictures. For my pic's I use my iPhone 8 and the Nikon Coolpix b500 Camera. Don't forget the editing Apps: I personaly use Afterlight, Beautyplus and Facetunes.

The modern iPhone camera for Instagram is enought in any case. I've recently bought myself a professional camera (Nikon Coolpix b500) and managed only with my old iPhone 6 Plus on 7K followers. Now I have the new iPhone 8 For the blog and for IG.

3. Post regularly & provide your followers with a personality

Maybe you feel stupid when you do endless Instagram Stories every day and just watch 20 people watching you. You ask questions under your photos and get only 1 answer? Yes, that's frustrating, but be clever and KEEP GOING! Other people will follow you if they can identify with you, see you as a big sister or best friend, and you can not if you do not disclose and do not interact.

Never forget: the number of REACTIONS is not equal to the number of IMPRESSIONS. That is, even if you only get 2 answers, maybe 200 people have seen your story and feel addressed. Also I get "only" a few messages a day, although many hundred of people watch.

Actually, real people hide behind these numbers, and just because they do not respond does not mean they are not aware - keep that in mind! If you offer your followers daily new content, stories and new photos on your account, then the base is already created. Regularity is really super important, people should know that you always are there for them, every day, even on vacation and when you are sick - you are the port and give a little grip in this volatile world. In short: At least 1 photo per day is mandatory and your story should always be filled!

4. Improve your style and get bigger and bigger

Make-Up tutorials, fashion outfits, other blogs, etc. All this I have continuously "pulled in" for months to find my style. What I am showing today, I have worked for myself, I had no help with it, how this is done with the trade or what is the difference between ISO and aperture. For that very reason, I know perfectly well that you can do it if you really want it! The road is long and you might fall on your nose 100 times and be dissatisfied with you, but for me it was more than worth it. Right now I'm happy, I can live my creativity, and design every day of my life the way I want it. I do not have to be in the office at 8 in the morning and nobody tells me that I can not walk in my pajamas all day! So if you really want that, you have to be confident with haters you have to be able to handle them! and have no problem working 24/7 for your dreams.

5. Get cooperation

There are exactly 2 possibilities to start cooperation: 95% of my collaborations come about when a brand contacts me by e-mail; either via the blog or on my email address posted on Instagram. So if you just focus on producing good content and increasing your reach, then the rest will probably come on their own.

If your pictures are good and your image fits, you'll get good cooperations with less than 10k subscribers. Of course, the more followers, the more inquiries and who does not want to wait, can also approach a potential customer.

This works as follows: Check Compatibility, find the right contact address: either via Instagram or Google. Every site needs an e-mail address and if you end up with the wrong person, you'll be redirected to the marketing department, so just give it a try, you have nothing to lose except a few minutes, right?

Private messages on Instagram and Facebook seem to me rather unprofessional, so always write emails! cover letter: Imagine being brief, expressing your interest in the brand and simply asking if cooperation would be generally imaginable. Do not fall into the house with the door, do not immediately arrive with your prices. I personally start such a mail mostly with "Dear xy-Team" .. and finish it with "About a short feedback I would be very happy ... bla bla ... Best regards, Bellenee". Also here you have to be patient, even I get at 10 written mails maybe 3 feedback, with good luck 1 positive - the brands are partly overcrowded ...

6. Set some short and long term blogging goals

The A and O to get known on Instagram is leaving a trail, liking, commenting, following, etc. At the beginning, I liked photos on Instagram for a 1-3 hours a day.  Of course, under hashtags, behind which hides my target audience, you have to - depending on which concept you are pursuing - just find out.  Personally, I noticed that people who use # blogger_ch follow me relatively quickly. The whole thing works only if your account is designed to be reasonably appealing.

A convincing feed is always the prerequisite, otherwise you can bring as much attention to you as you want - people will not follow you.  It is therefore important to get active and real followers: optimize photos, search for target groups and leave many, tracks behind. No one has said that it is easy but it works. Be inspired and thanks for reading 💋

PS: for questions feel free to ask!

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